Wednesday, February 27, 2013

As time goes by the Autodesk logo

With the recently unveiled new face of the Autodesk logo and brand, we searched the depths of our archives and reminisce nostalgically about the older shapes of this logo, as it accompanied us through the common history with CAD Studio.

In the very beginnings of CAD Studio and its ccoperation with Autodesk, we met the original Autodesk logo reflecting calipers - this logo was used in the 1980s and early 1990s. First in an uppercase version:


and later in a lowercase look:


In the late 1990s, Autodesk changed its logo to a then modern "internet" look written in all lowercase:


In the first decade of the new millennium, the logo has undergone first a font-uplift:


and later also a color change - back to a more trustworthy black color:


This logo is still valid today. In March 2013, the already announced change of the Autodesk logo (and not only the logo) will be executed. The new logo should nod to origami, combining (similarly to Autodesk products) art and mathematics, form and function:

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